Ad Budget Planner
How much should I spend on ads to win the customers I need?
Also known as: Ad budget-to-pipeline forecaster
Goal and funnel
Monthly ad budget needed
- Clicks
- 5,000
- Leads → sales calls
- 200 → 60
- Cost per new customer
- ₹35,417
- Return on ad spend
- 5.08x
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How it works
How does the Ad Budget Planner work?
Work backwards: customers ÷ close rate = SQLs, SQLs ÷ qualification rate = leads, leads ÷ landing-page conversion rate = clicks, clicks × CPC = budget.
- Uses your own rates; benchmarks vary too much by market to assume.
- CAC = budget ÷ customers; ROAS = customer value ÷ budget.
- If any rate is zero, there's no budget that works, and the tool says so.
Worked example
12 customers a month at 20% SQL→customer, 30% lead→SQL and 4% click→lead needs 60 SQLs, 200 leads and 5,000 clicks. At ₹85 a click that's ₹4.25 lakh a month, a CAC of ₹35,417 and 5.1× ROAS on ₹1.8 lakh customers.
Limits
Each rate's denominator is the previous stage. Rates usually fall as spend rises, so treat larger budgets cautiously.
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This free calculation runs locally and is a planning aid, not financial, tax or legal advice. Nothing you type leaves this page unless you choose to save it.