Subscription Revenue Health Check
Is my subscription revenue growing or leaking?
Also known as: MRR, churn & NRR calculator
This month's MRR movements
Net revenue retention (monthly)
- Monthly / yearly recurring revenue at the end
- ₹5,57,000 / ₹66,84,000
- Gross revenue retention
- 94.4%
- Logo churn: month / year
- 3% / 30.6%
- Growth vs losses (quick ratio)
- 3.04
Compounded; ×12 would say 36%.
Revenue churn is higher than logo churn: you're losing your larger accounts, or customers are downgrading.
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How it works
How does the Subscription Revenue Health Check work?
Net revenue retention is (starting MRR − churned − contraction + expansion) ÷ starting MRR. Annual churn compounds: 1 − (1 − monthly churn)¹², not monthly churn × 12.
- Logo churn = customers lost ÷ customers at the start of the month.
- Revenue churn = (churned + contraction MRR) ÷ starting MRR.
- GRR leaves out expansion; NRR includes it.
- Quick ratio = (new + expansion MRR) ÷ (churned + contraction MRR).
Worked example
Start: ₹5,00,000 MRR, 200 customers. New ₹60,000, expansion ₹25,000, contraction ₹8,000, churned ₹20,000 (6 customers). Ending MRR ₹5,57,000; NRR 99.4%; GRR 94.4%; logo churn 3% a month, which compounds to 30.6% a year (not 36%); quick ratio 3.0.
Limits
Reactivated customers count as new MRR here. One month is noisy; look at a three-month trend.
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This free calculation runs locally and is a planning aid, not financial, tax or legal advice. Nothing you type leaves this page unless you choose to save it.