Marketplace vs Own Store Profit
Do I keep more per order on a marketplace or on my own website?
Also known as: Marketplace vs D2C profit calculator
One order, two channels
Your own store earns more per order
- Marketplace profit / order
- ₹314
- Own-store profit / order
- ₹414
- Price ex-GST
- ₹1,270
- Marketplace fees / order
- ₹365
25% of price ex-GST.
33% of price ex-GST.
Per order only: a marketplace may bring orders your store wouldn't. Compare total monthly profit too.
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How it works
How does the Marketplace vs Own Store Profit work?
Profit per order on each channel is the price excluding GST minus product cost and that channel's costs: commission, fixed fees, ads and returns on a marketplace; acquisition, shipping, gateway fees and RTO on your own store.
- Price ex-GST = price ÷ (1 + GST rate).
- Commission and ad share are taken on the selling price; fixed fees cover closing, fulfilment and storage per order.
- Returns cost = return rate × your average loss per returned order (reverse shipping, damage, fees not refunded).
- Add GST on fees only if you can't claim it back as input credit.
Worked example
₹1,499 incl. 18% GST (₹1,270 ex-GST), ₹450 cost. Marketplace: 18% commission + ₹95 fees, 8% ads, 12% returns at ₹180 each, so ₹314 profit an order. Own store: ₹280 CAC, ₹75 shipping, 2% gateway, 15% RTO at ₹140, so ₹414. The own store earns ₹100 more an order.
Limits
Per order only: a marketplace may bring orders your store can't. Compare monthly totals too.
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This free calculation runs locally and is a planning aid, not financial, tax or legal advice. Nothing you type leaves this page unless you choose to save it.