Search Engine Markup Builder
How do I describe my page so Google and AI search understand it?
Also known as: JSON-LD structured data generator
What the page is about
Needs a little more
- Missing: name
- Missing: url
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "",
"url": ""
}
</script>Save this result
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How it works
How does the Search Engine Markup Builder work?
JSON-LD describes a page's content in schema.org vocabulary inside a script tag, so search engines read it reliably. This tool builds it for five common types and checks the essentials.
- Organization needs a name and URL; Product needs a name plus an offer (or reviews); SoftwareApplication needs a name and an offer (price 0 if free).
- Google stopped showing FAQ rich results from May 7, 2026, and no longer shows HowTo rich results. The markup can still describe a page that visibly has those sections; it doesn't buy a rich result or an AI citation.
- Text is escaped so it can't break the surrounding HTML.
- Check the output in Google's Rich Results Test before publishing.
Worked example
An Organization with name "Minimark" and URL https://www.minimark.in produces a script with "@type": "Organization", ready to paste into the page's <head>.
Limits
Valid markup doesn't guarantee a rich result or an AI citation; Google's eligibility rules differ by type.
Sources
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